Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Frequently asked questions

What are lab-grown diamonds?

Lab-grown diamonds are real diamonds created in controlled environments using advanced technology that replicates natural diamond formation. They have the same physical, chemical, and optical properties as mined diamonds.
Are lab-grown diamonds real diamonds?

Yes, they are 100% real diamonds—not simulants. They are certified and graded using the same standards as natural diamonds.
How are lab-grown diamonds different from natural diamonds?

The only difference is origin. Lab-grown diamonds are created in labs, while natural diamonds are formed underground over billions of years.
Are lab-grown diamonds more affordable?

Yes, they typically cost 30–60% less than natural diamonds of similar quality, making them a smart and accessible choice.
Are lab-grown diamonds eco-friendly?

They are considered a more sustainable option as they require less land disruption and have a lower environmental impact compared to mining.
Do lab-grown diamonds hold value?

Lab-grown diamonds are ideal for beauty and affordability. While resale value differs from natural diamonds, they offer exceptional value for everyday luxury.